Interview with Voyage Tampa
Original Interview link:
Today we’d like to introduce you to Jeremy Denny.
Hi Jeremy, so excited to have you with us today. What can you tell us about your story?My professional background is food chemistry and health. Johnson & Wales Culinary Arts graduate with over 20 years of experience in owning, managing and working in hospitality. Experience in vast array of disciplines from sushi to baking to brewing and more. I’ve been fortunate do what I love. Worked in several countries for amazing businesses and having the honor of being awarded accolades, featured in books, TV spots and focus on supporting my communities.
In my personal life, I’ve spent many years continuously trying to find ways to grow and develop a vast variety of skills. I like to do anything that gets me active, you name it, I’ll do it. I have some pretty intense daily routines between my ranch, the business, my diet, working out, and my family, but I love it and have reached a zen level of happiness. It takes lots of work, for sure. Eight years ago, I started a sustainable permaculture project that has been my main focus until we had a baby last year. I started with 5 acres of woods, worked the land, built a tiny house, and developed a fully sustainable system. My goal was to do it all myself and to teach others. For the last few years, I have now moved to the teaching and helping others build their “dream home” situation with the focus on sustainability -which feels great.
As far as the coffee roasting company goes, we are a Florida based grass roots coffee roasting company. We pride ourselves in roasting amazing, high-end green bean coffee. Started in Tampa in 2016 with the focus of education and health & wellness. We are constantly improving our products, refining our ingredients, and creating new sustainable practices. Supporting the community is our first priority and spreading the love of coffee is close second.
Our services include fresh roasted single origin coffee, healthy coffee blends, education, catering, wholesale, white labeling, and much more.
We only offer premium specialty grade, high elevation, single origin coffee. Our farms practice sustainable coffee growing. Using such methods as shade grown, bird-friendly, fair-trade, family operated and regenerative cultivation techniques. Each origin is very unique and limited in quantity. We are very proud to put our craft to work to create the best possible roasting profile for these amazing coffees from around the world.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?No road worth taking is smooth, and if it is, probably has been over traveled. Not saying you have to pave a new path at all times, but changing a culture of something for the good, always comes with resistance. Over the years, I have learned that educating the customer is priority number one. I over explain everything, and I take passion and pride in all that I do. I want the customer to feel that about whatever it is they are buying from me.
In the last five years, I have closed or sold three businesses. Yes it was Covid, but also lots of other factors. It was a challenge to open those locations, let alone have to leave them behind. That is just the struggle of opening and closing a business you put your heart into, the issues that occur daily during operation can be quite stressful. Everyone in the hospitality industry knows this.
All that being said, I believe it is a mindset. If you love what you do for real, the obstacles make the rewards that much sweeter.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?Currently coffee is my specialty, but also anything health involved is what most would probably say. Our branding for Beast Master Coffee is “Health is wealth & coffee helps”. Dietary habits, nutrition, discipline, functional fitness, physical activity, breath work, sleep, emotional and mental wellness. I real geek out on this stuff, can’t learn enough about it and love putting it in to practice.
What sets me apart? Maybe discipline, but I really have a desire to understand things as much as I can.
For example, I see a coffee bag on a table, I start to think; “What material is that bag, what features does it have, is it a sticker, decal or printed, continue to analysis all the text on the bag and research the company and its history. Followed by researched the packaging companies. Finally get to the contents, the coffee. I want o know the farm, the weather, elevation, history of the location, let alone the roast profile and everything else. I do this for most things in my life, I go deep, some may say it is excessive.
We’d love to hear about any fond memories you have from when you were growing up?Lots of traveling throughout my childhood got to experience diversity of all types. Still love traveling.